10 Eye Popping, Jaw Dropping Ad Acopy Secrets

10 Eye Popping, Jaw Dropping Ad Copy Secrets
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

1. Use a hand written letter on your ad copy instead
of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal
touch will always increase your sales.

2. Publish a list of famous and respected customers
who have bought from you on your a copy. People
will think that if these people bought from you, they
should also trust your business and purchase your
products. Make sure to get their permission first.

3. Show before and after photos for your products
on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution
to the problem when they use your product.

4. Include an article or review that has been written
about you or your business with your ad copy. This
will show people that your business is respected and
will increase your credibility.

5. When you offer free bonuses in your ad copy, also
list the dollar value beside each bonus. People will
feel they're getting a good deal and it will increase the
value of your product.

6. Hire a famous person to endorse your product or
service. Make sure the person is well known to your
target audience. Include their picture and statements
on your ad copy.

7. Include your own picture on your ad copy. This
will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include
your contact information below the picture and a
brief statement or quote.

8. Tell your potential customers on your ad copy
that you will donate a percentage of their purchase
price to specific charity. This will show them you
really care about the people. They may just buy
your product to donate to the charity.

9. Ask your potential customers plenty of yes and
no questions in your ad copy. The questions should
remind them of their problem and make them think
about what will happen if they don't purchase your
product.

10. Tell your potential customers they will receive a
free prize if they find the five words in your ad copy
that are misspelled or spelled backwards. The longer
you can keep someone reading your copy the greater
chance of them purchasing.

==>>CLICK HERE

20 Ways To Convert Visitors Into Subscribers

20 Ways To Convert Visitors Into Subscribers
By: Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

1. You could offer your visitors a discount on all
the products you sell if they subscribe to your free
e-zine.

2. You could offer your visitors a free ebook if
they subscribe to your free e-zine.

3. You could offer your visitors a free subscription
to your private web site if they subscribe to your
free e-zine.

4. You could offer your visitors a free advertisement
in your free e-zine if they subscribe.

5. You could offer your visitors a free tangible gift
if they subscribe to your free e-zine.

6. You could offer a free automatic entry into your
contest or sweepstakes if they subscribe to your
free e-zine.

7. You could tell your visitors that you offer original
content in your free e-zine.

8. You could tell your visitors to read a sample
issue of your free e-zine on your web site.

9. You could offer your visitor's free software if
they subscribe to your free e-zine.

10. You could offer your visitors a free sign up to
your affiliate program if they subscribe to your free
e-zine.

11. You could offer your visitors a free web service,
like free e-mail, if they subscribe to your free e-zine.

12. You could publish some of your current e-zine
subscriber's testimonials on your web site.

13. You could publish any positive reviews you have
received about your free e-zine on your web site.

14. You could tell your visitors what's going to be
published in your next e-zine issue.

15. You could tell your visitors that they have the
right to republish your e-zines content on their own
web site if they subscribe to your free e-zine

16. You could publish a list of well-known famous,
or respected people that have subscribed to your
free e-zine.

17. You could tell your visitors what a subscription
to your free e-zine is worth in dollars.

18. You could tell your visitors all the major benefits
of subscribing to your e-zine.

19. You could tell your visitors how many people
have already subscribed to your e-zine.

20. You could tell your visitors that a subscription
to your free e-zine is only available for a limited time.

==>>CLICK HERE

20 Sure-Fire Ways To Get People To Link To Your Website

20 Sure-Fire Ways To Get People To Link To Your Web Site
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

1. Offer other web sites free content to post on
their web site. Include your link on all of your content.
The content should related to your web site because
it will be in front of your target audience.

2. When you visit a web site you've enjoyed a lot,
write a review for the site. Write about the benefits
you gain from the web site. Tell them they can publish
it on their web site if they link to your web site.

3. Allow other people to publish your e-zine on their
web site. Include your web site's ad and link in each
issue you publish. This may also help you increase
the number of people that subscribe to your e-zine.

4. Market your web site as a free web book. Design
your web site with a title page, table of contents,
chapters, etc. Just allow other people to give away
the web book by linking to your web site.

5. Give your visitors an instant article directory. Tell
your visitors they can instantly add a free article
directory to their web site by linking to yours. Just
place your ad or banner ad on top of the article
directory for your main web site.

6. Allow other web sites to use your discussion board
for their web site visitors. Just have them link directly
to the discussion board. Include your web sites ad or
banner ad at the top of the discussion board.

7. Start a members only web site. Tell visitors what's
in your members only site and what it costs to gain
access. Offer them a free membership if, in exchange,
they link to your web site.

8. Offer your visitors a free sign up to your affiliate
program. Pay them commission to sell your products
or services. Just give them an affiliate link to track their
sales. People will link to your web site to make extra
money.

9. Create your own award site for other web sites.
Give the winners a graphic or text link to place on their
web site when they win. This will link your web site
to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer
people free consulting via e-mail if, in exchange, they
either link to your site. People will consider this a
huge value because consulting fees can be very
expensive.

11. When you purchase a product and it exceeds your
expectations e-mail the business a testimonial. Make
sure your statement is detailed. Give them permission
to publish it on their web site if they link to your site.

12. Create a directory of web sites on a specific topic.
Give people the option of adding the directory to their
web site by linking to it. Put your business ad at the
top of the directory's home page.

13. Exchange content with other web sites. You could
trade articles, top ten lists, etc. Both parties could
include a resource box at the end of the content.

14. Allow people to download software at no charge
from your web site, if they link to your web site. The
software could be freeware, shareware or demos.

15. Trade other forms of advertising to people that
link to your web site. You could trade e-zine ads,
print ads, autoresponder ads, classified ads, ebook
ads, etc.

16. Give away web space to people for free. Since
you are giving it away for free, request they link to
your site by placing your ad or banner to the site.

17. Join or create a web ring. A web ring is a group
of web sites on a similar subject agreeing to link
together. To find a web ring to join type keywords
"web rings" into your search engine of choice.

18. Create an online club or association. Tell your
visitors what's included in the membership and what
it costs to join. Offer them a free membership if, in
exchange, they link to your web site.

19. Allow people to use an online service or utilities
from your web site if, in exchange, they link to your
web site. The online service could be an e-mail
account, search engine submission, web page design,
copywriting, proofreading, etc.

20. Offer a free e-book to your web site visitors. The
ebook should be related to your target audience.
Allow them to give the e-book to their own web site
visitors by linking directly to your web site.

==>>CLICK HERE

10 Effective Ways To Reduce Your Business Costs

10 Effective Ways To Reduce Your Business Costs
By: Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

1. Barter
If you have a business you should be bartering goods
and services with other businesses. You should try to
trade for something before you buy it. Barter deals
usually require little or no money.

2. Network
Try networking your business with other businesses.
You could trade leads or mailing lists. This will cut
down on your marketing and advertising costs. You
may also try bartering goods and services with them.

3. Wholesale/Bulk
You'll save money buying your business supplies in
bulk quantities. You could get a membership at a
wholesale warehouse or buy them through a mail
order wholesaler. Buy the supplies you are always
running out of.

4. Free Stuff
You should try visiting the thousands of freebie sites
on the internet before buying your business supplies.
You can find free software, graphics, backgrounds,
online business services etc.

5. Borrow/Rent
Have you ever purchased business equipment you
only needed for a small period of time? You could
have just borrowed the equipment from someone
else or rented the equipment from a "rent-all" store.

6. Online/Offline Auctions
You can find lower prices on business supplies and
equipment at online and offline auctions. I'm not
saying all the time, but before you go pay retail for
these items try bidding on them first.

7. Plan Ahead
Make a list of business supplies or equipment you'll
need in the future. Keep an eye out for stores that
have big sales. Purchase the supplies when they go
on sale before you need them.

8. Used Stuff
If your business equipment and supplies don't need
to be new, buy them used. You can find used items
at yard and garage sales, used stores, used stuff
for sale message boards and newsgroups etc.

9. Negotiate
You should always try negotiate a lower price for
any business equipment or supplies. It doesn't hurt
to try. Pretend you are talking to a salesman at a car
lot.

10. Search
You can always be searching for new suppliers for
your business supplies and equipment. Look for
suppliers with lower prices and better quality. Don't
just be satisfied with a few.

==>>CLICK HERE

10 High Powered Ways To Increase Your Traffic

10 High Powered Ways To Increase Your Traffic
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

1. Trade links with other web sites. They should be
related to the subject of your web site. Instead of
trading links, you could also trade banner ads, half
page ads, classified ads, etc.

2. Start an e-zine for your web site. When people
read each issue they'll be reminded to revisit your
web site. They'll see your product ad more than
just once which will increase your orders.

3. Form an online community. It could be an online
message board, e-mail discussion list or chat room.
When people get involved in your community they
will regularly return to communicate with others.

4. Write articles and submit them to e-zines, web
sites and magazines that accept article submissions.
Include your business information and web address
at the end of the article.

5. Give away an electronic freebie with your ad on
it. Allow your visitors to also give the freebie away.
This'll increase your ad exposure and attract people
to your web site at the same time.

6. Combine your products or services into one big
package deal with other businesses offerings. You
could share a web site and advertise the package
deal; which means double the traffic.

7. Submit your freebie to the online directories that
list your particular item or service for free. If you're
offering a free e-zine, submit it to all the free e-zine
directories on the internet.

8. Participate on message boards. Post answers to
other people's questions, ask questions and post
appropriate information. Include your signature file
at the end of all your postings.

9. Exchange classified or sponsor ads with other
free e-zine publishers. If there is a huge subscriber
difference between e-zines, one can run more ads
to make up for it.

10. Post your ad on free advertising areas on the
internet. You can post it on free classified ad sites,
free for all links sites, newsgroups that allow ads,
free yellow page directories, etc.

==>>CLICK HERE

10 High-Impact Viral Marketing Strategies

10 High-Impact Viral Marketing Strategies
By: Stone Evans, The Home Biz Guy
http://www.OneClick.true.ws

Viral Marketing is allowing people to giveaway and
use your free product or service in order to multiply
your marketing quickly over the internet. The idea
behind viral marketing is that you include your ad
with the freebie people giveaway or use. Below are
ten high impact viral marketing strategies:

1. Allow people to reprint your articles on their web
site, in their e-zine, newsletter, magazine or ebooks.
Include your resource box and the option for article
reprints at the bottom of each article.

2. Allow people to use any of your freebies as free
bonuses for products or services they sell. Include
your ad on all your freebies.

3. Allow people to use your online discussion board
for their own web site. Some people don't have one.
Just include your banner ad at the top of the board.

4. Allow people to sign up for a free web site on
your server. Since you are giving away the space,
require them to include your banner ad at the top
of the site.

5. Allow people to add their link to your free web
site directory. Just require that they return a link
back to your web site, advertising your directory.

6. Allow people to provide your free online service
to their web site, visitors, or e-zine subscribers.
They could be free e-mail, e-mail consulting, search
engine submissions, etc.

7. Allow people to give away your free software.
Just include your business advertisement inside the
software program.

8. Allow people to give away your free web design
graphics, fonts, templates, etc. Just include your ad
on them or require people to link directly to your
web site.

9. Allow people to place an advertisement in your
free ebook if, in exchange, they give away the
ebook to their web visitors or e-zine subscribers.

10. Allow people to give away your free ebook to
their visitors. Then, their visitors will also give it
away. This will just continue to spread your ad all
over the internet.

==>>CLICK HERE

12 Ways To Outsell Your Competition

12 Ways To Outsell Your Competition
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

The keys to outselling your competition is to compare
your product to theirs. When you find the differences
between products, use your findings to improve
your product. Below are 12 things you can compare
and improve upon to outsell your competition.

1. Price- Can you offer a lower price? Can you offer
a higher price and increase the perceived value of
your product? Do you offer easier payment options
than your competition?

2. Packaging- Can you package your product more
attractively? Do the colors of your package relate to
your product? Can you package your product into
a smaller or larger package?

3. Delivery- Can you offering cheaper shipping? Do
you have a high enough profit margin to offer free
shipping? Can you ship your products faster?

4. Benefits- Can you offer more benefits than your
competition? Are your benefits stronger? Do you
have believable proof that supports your claims?

5. Quality- Is your product built and tested to last
longer than your competition? Can you improve the
overall quality of your product?

6. Performance- Can you make your product faster
at solving your customers problem? Is your product
easier to use than your competitions?

7. Features- Can you offer more product features
than your competition? Do your features support the
benefits you offer?

8. Availability- Is your product always available or
do your have to backorder it? Can your product
suppliers drop ship to your customers?

9. Extras- Do you provided free bonuses when your
customers buy your product? Are your bonuses more
valuable than your competitions?

10. Service- Do you offer your customers free 24
hour customer service? Can you provide free product
repair? Does your competition make their customers
talk to a machine?

11. Proof- Can you provide more proof than your
competition that your product is reliable? Can you
provide stronger testimonials or endorsements?

12 Guarantees- Do you have a stronger guarantee
than your competition? Do you offer warranties with
your product? Do you provide an easier return policy?

==>>CLICK HERE

10 Blazing Ways To Sky-Rocket Your Profits

10 Blazing Ways To Sky-Rocket Your Profits
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

1. Use a "P.S." at the end of your ad copy. This
is were you either want to repeat a strong benefit
or use a strong close like a free bonus.

2. Publish a free ebook and give it away from your
web site or in your e-zine. This will increase your
traffic, sales and e-zine subscribers.

3. Create multiple streams of income with your web
site. You could sell your own products, join affiliate
programs, sell advertising space, etc.

4. Give your visitors compliments in your ad copy.
This can earn their trust and put them in a good
mood, in return they will be easier to sell too.

5. Create new products or services only if there is
a strong need for them. You won't have anyone to
sell them to if you don't have a market.

6. Sell your backend products to your customers
right after they order. Take them to a "Thank You"
web page that includes other products you sell.

7. Sell a few products on your web site instead of
selling a large amount of products. To many choices
can overwhelm your visitors and they won't buy.

8. Include content and free stuff on your web site
that promote the products you're selling. If they
don't read your ads, they may read your offerings.

9. Remind your visitors that you're human not just
a web site. You could publish information on your
family life, a picture of yourself , a profile, etc.

10. Provide a "Contact Page" on your web site.
Give your visitors as many options to contact you
as possible. This'll add credibility to your business.

==>>CLICK HERE

10 Heavy Duty Online Sales Grabbers

10 Heavy Duty Online Sales Grabbers
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

1. Give your prospects extra incentives so they will
order quicker. It could be free shipping, a faster
shipping option, free gift wrapping, etc.

2. Make your small business look big on the world
wide web. Design your web site using professional
graphics, ordering systems, organized layouts, etc.

3. Attract a lot more customers by giving them clear
ordering instructions. Give them all the information
they need so they can complete their order easily.

4. Give your customers buying incentives so they'll
make repeat purchases. Offer them discounts, free
gifts, bonus points, etc.

5. Tell people about your site whenever you get a
chance. Those people will tell other people and so
on. It's a cheap way to multiply your advertising.

6. Write and send press releases for your web site.
Use a strong headlines, make it newsworthy, and
tell the journalist why their readers would like it.

7. Use a lot of headlines on your web site and ezine.
Some types of headlines are free offers, questions,
problem solvers, sales, and statistics.

8. Design graphics, templates, buttons and banner
ads for other sites. Allow people to use them in
exchange for your web link on their home page.

9. Use time saving promotional software. You can
automate your search engine submissions, posting
to online classified sites, etc.

10. Advertise your online business by dressing in
clothes that are imprinted with your ad. It could be
a T-shirt, ball cap, coat, etc.

==>>CLICK HERE

12 Ways To Create An Order-Pulling Niche

12 Ways To Create An Order-Pulling Niche
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

A niche is something that sets your business apart
from your competitors. To compete with other
businesses nowadays, especially online, you need
a unique niche. Just make sure your competitors are
not using the same niche. Below are twelve ideas
you could use to create an order pulling niche.

1. Your niche could be that you offer free delivery.
This may cost a little money, but, you will gain the
extra customers to make up for it.

2. Your niche could be that you offer a lower price.
If you can't afford to offer a lower price you could
always hold the occasional discount sale.

3. Your niche could be that your product achieves
results faster. This niche is very effective because
people are becoming more and more impatient and
want results fast.

4. Your niche could be you've been in business for
a longer period of time. People think if you've been
in business longer you have more credibility.

5. Your niche could be that your product tastes,
smells sounds, looks, or feels better. When you
target the the senses you're triggering basic human
attractions.

6. Your niche could be your product is light or
compact. People may want to take the product
on a trip or don't have much room where they live.

7. Your niche could be that you've won a business
reward. When you win a reward tell your customers
or visitors about it. This increases their trust in your
business.

8. Your niche could be that your product lasts
longer. People don't like taking the time and spending
more money buying replacement products all the
time.

9. Your niche could be that your product is easy to
use. People don't want to buy a product that they
have to read a 200 page hard-to-understand
instruction manual.

10. You niche could be that your product has better
safety features. People want to feel safe when they
use your products.

11. Your niche could be that your product was made
by hand. Most people believe that products made
by hand have better quality.

12. Your niche could be that you stand behind all
your products. People want to know that you back-
up any claims you make about your product with
either guarantees, warrantees and free replacements.

==>>CLICK HERE

10 Amazing Ways To Jump Start Your Sales

10 Amazing Ways To Jump Start Your Sales
By: Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

1. Find a strategic business partner. Look for ones
that have the same objective. You can trade leads,
share marketing info, sell package deals, etc.

2. Brand your name and business. You can easily
do this by just writing articles and submitting them
to e-zines or web sites for republishing.

3. Start an auction on your web site. The type of
auction could be related to the theme of your site.
You'll draw traffic from auctioneers and bidders.

4. Remember to take a little time out of your day
or week to brainstorm. New ideas are usually the
difference between success and failure.

5. Model other successful business or people. I'm
not saying out right copy them, but practice some
of the same habits that have made them succeed.

6. Take risks to improve your business. Sometimes
businesses don't want to advertise unless it's free,
sometimes you have to spend money to get results.

7. Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.

8. Ask people online to review your web site. You
can use the comments you get to improve your web
site or you may turn the reviewer into a customer.

9. Out source part of your workload. You'll save
on most employee costs. You could out source
your secretarial work, accounting, marketing, etc.

10. Combine a product and service together in a
package deal. It could increase your sales. If you're
selling a book, offer an hour of consulting with it.

==>>CLICK HERE

10 Killer Ways To Multiply Your Sales

10 Killer Ways To Multiply Your Sales
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

1. When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you"
email and include an advertisement for other products
you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.

3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.

5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.

6. You could cross promote your product with other
businesses' products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.

7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.

8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.

10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.

==>>CLICK HERE

10 Electrifying Ways To Explode Your Orders

10 Electrifying Ways To Explode Your Orders
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

1. Persuade visitors to link to your web site. Give
them a freebie in exchange for them linking to your
web site. It could be content, software, etc.

2. Link to web sites that provide useful information
or services for your visitors. If you have many useful
links on your site, they may make it their start page.

3. Spice-up your web site's wording using plenty of
adjectives. It gives your visitors a clearer vision of
what your explaining or describing to them.

4. Don't make your banner ads look like ads. Most
people ignore banner ads. Design them to look like
content and have them click to read the rest.

5. Join affiliate programs that go with the theme of
your web site. You'll just be wasting valuable space
and time if your visitors aren't interested in them.

6. Market your web site as a free club instead of
a web site. This'll increase your repeat visitors and
sales because people enjoy belonging to groups.

7. Interact with your online customers on a regular
basis. This'll show them you care about them. You
could use a chat room, forum or message system.

8. Check your web site links regularly. After people
click on one link, and it doesn't work, they usually
won't risk wasting their time clicking on another one.

9. Give visitors a positive experience when they're
at your web site. Provide them with original content
and free stuff. They'll tell all of their friends about it.

10. Share customers with other businesses that have
the same target audience. Offer their product to your
customers if, in exchange they do the same for you.

==>>CLICK HERE

10 Ways Web Site Text Can Impact Your Reader's Buying Decision

10 Ways Web Site Text Can Impact
Your Reader's Buying Decision
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

The appearance of your web site text can actually
increase or decrease your sales. The size, font, style
and color of your text can easily affect your reader's
buying decision. Below are ten points to consider
when typing text on your web site.

1. Easy To Read- You want to make it easy for your
visitors to read your text. You don't want to use a light
colored text like yellow on a white background and
you don't want to use dark blue text on a black back-
ground.

2. Create A Mood- You want to use the color of
your text to create a mood for the reader. If you want
to create excitement, use some red text. If you want to
create greed, use a some green text. Use colors that
would put you in a mood to buy your product.

3. Grab Their Attention- You can grab your readers
attention by using headlines. Make the headline more
noticeable by using a different colored headline than
your ad copy. This offsets the headline and pulls the
reader into the rest of your ad copy.

4. Highlight Keywords- You can emphasize phrases
and keywords that are important to your readers. For
instance, use super, deluxe, fast, low price, free, new,
etc. You could use bolding, underlining, italics, color
changing, etc.

5. Sizing It Up- You don't want to use text that is too
small or to large. You want to use larger text for your
headlines and subheadings. You want to use smaller
text for your ad copy. If your grandparents can't read
it, it's too small.

6. Don't Use All CAPS!- You don't want to use all
capital letters in your ad copy. It looks unprofessional
and is hard to read. You may want to use all CAPS
in your headlines to offset it.

7. Font Properly- You want to use a text font that
relates to the product or services your selling. You
don't want to use a comic type font when your selling
business books.

8. Spacing Out- It's important to use spaces properly
when typing your text. You should indent and bullet
key benefits your product or service will give the
reader. Your headlines, subheadings, sentences and
paragraphs should be consistently spaced throughout
your web site.

9. I Need Sunglasses- Don't use all bright text colors
and backgrounds on your web site. It will make your
text hard to read and actually bother your readers'
eyes to the point they just decide to leave your site.

10. Check The Readability- It's important to check
your spelling and grammar before you upload your
web page. When writing an ad copy you're allowed to
break some of those grammar rules to get your point
across.

==>>CLICK HERE

Internet Promotion Techniques 101

Internet Promotion Techniques 101
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

Did you realize there are only three types of online
promotion?... This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you
might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive
promotions.

JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce results, but by
their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You
might find yourself subscribing to a submission program that
tricks you into believing you are submitting your links to tens
of thousands search engines.

According to the Open Directory website, they have only approved
1705 search engines and directories for inclusion in their
database (http://dmoz.org/Computers/Internet/Searching/).

I like using the DMOZ directory as an example because submitted
links are tested by human beings with integrity, for the honesty
used in site description. Search Engine Watch and other search
watchers tend to show fewer than these 1705 engines, primarily
because a lot of the engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA's usually
only permit 100 or 1000 links on their page at any one time. So,
if ten thousand people are submitting a link to an FFA page on a
daily basis, then the average life of your link is between seven
minutes and 144 minutes. I suspect the actual number of
submitters is much higher and the results are much worse. Given
that few people surf FFA pages, the chances of your submission
being of any real value is practically nill!

Most of the people telling you that you can submit your site to
tens of thousands of search engines are truly only submitting
your site to FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A safe list is a
mailing group that is signed up to be received by people who
want to submit their own ads. Now, most safe lists have
thousands of subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the list will receive
anywhere from twenty to 140+ messages a day from the list. These
messages will be received by people only interested in promoting
their own thing who do not have the right motivation to open,
let alone read Your Advertising. As a result, thousands of
messages go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the value in that?
There is none.

ACTIVE PROMOTIONS

Active promotions are the type that require you to go out on a
daily basis or a weekly basis and put out your advertisements.
With active promotions, you will either place your advertising
or you will not sell your products or services. Your choice is
simple --- work or starve.

Examples of active promotions include Pay Per Click Search
Engines (PPCSE's), Direct Email, Ezine Advertising, Solo Ezine
Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods very productively,
while others are destined to drop their money into the
bottomless pit of failed Internet promotions.

PASSIVE PROMOTIONS

Passive promotions are those promotions that can continue to
provide results for you long after you have invested the work to
make them available to the Internet community.

Examples of passive promotions include: Link Exchanges,
Articles, Ebooks, Content Exchanges and Writing Testimonials for
others.

Let's look at articles as a solid example of my point.

You are reading an article that I have written to promote my own
business. This article is timeless and therefore could have been
written five years ago and still have been as valuable as it is
today.

Due to the fact that the article is timeless, it can and will be
placed in newsletters/ezines and their accompanying online
archives, on websites and in ebooks for many more years to come.

As a result, this article will continue to serve me well beyond
the time in which I wrote it and submitted it to publishers and
webmasters for public consumption and publication.

This is the best example I can give you of an excellent passive
promotional method.

AVOID THE MONEY PITS

Many try and even fewer succeed to conquer the Internet and to
produce their dreams of online wealth.

My hope is that you will be one of the people who conquer the
challenges before you and to make a nice living while working
online. It will take drive, determination, study plus trial and
error, but you can make it work for you.

Please continue to educate yourself so that you can avoid the
money pits - instead, strive to find the money barrels. It can
be done. I am living proof.

Financial Freedom 2010 - CLICK HERE

10 Ways To Sell Your Products Faster

10 Ways To Sell Your Products Faster
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

1. Give people a deadline to order. Tell people if
they order by Jan 28, 2000 they will get a discount
or free bonuses. This will create an urgency so they
don't put off buying.

2. Offer people a money back guarantee. The longer
the guarantee the more effective it will be. It could be
a 30 day, 60 day, 1 year, or lifetime guarantee.

3. Offer a free on-site repair service for products you
sell. This is convenient for people because they won't
have to send it away for repair and they won't have
to be without the product for a long period of time.

4. Publish testimonials on your ad copy. They will
give your business credibility and you'll gain peoples
trust. It's important to include the persons full name
and location with the testimonial.

5. Give people free bonuses when they order your
product or service. The free bonuses could be books,
jewelry, reports, newsletters, etc.

6. Allow people to make money reselling the product
or service. Tell people they can join your affiliate
program, if they order. You could pay them per sale,
per click, per referral, etc.

7. Offer free 24 hour help with all products you sell.
Allow customers to ask you questions by e-mail, by
toll free phone, by free fax, etc.

8. Provide free shipping with all orders. If you can't
afford it, you could offer free shipping on orders over
a specific dollar amount.

9. Give away a free sample of your product. You will
gain people's trust when you allow them to try out a
free sample of your product. If they like it they won't
hesitate buying it.

10. Offer a buy one get one free deal. If you sell
more than one product this type of deal works great.
People will feel they are getting more for their money
and order quicker.

Leisure Audio Books - CLICK HERE

How To Win The Advertising And Promotion Game

How to Win the Advertising and Promotion Game
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

I am certain that, as a business owner, you have often
entertained the question as to how much to spend and where to
spend your advertising dollars. For most small business owners,
these questions can add to the headaches suffered in the course
of normal everyday operations of their business.

THERE ARE NO SIMPLE ANSWERS

The how much to spend and where to spend it questions have no
easy answers.

Depending on your type of business, many people suggest that the
*how much* should be equal to anywhere from 4% to 10% of your
gross receipts.

The quandary is that a business cannot survive without a fresh
flow of incoming customers. But, a business can seldom generate
a fresh stream of customers without spending money to get the
word out about their business.

THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING

Have you ever paid for advertising and sat back to await the
fresh flow of customers, only to find yourself sitting and
sitting and then sitting some more?

Don't feel bad about that. It has happened to many of us before.

See, knowing where to spend the advertising money is not enough
to get the job done.

Where to spend the money only begins to highlight the other
issues connected with advertising:

· Marketing Plan
· Advertising Strategy
· Headlines, Ad Copy and Visual Presentation
· Tracking the Success of Your Advertising Campaigns

THE MARKETING PLAN

The Marketing Plan is used primarily to identify your own
products and services, costs, strengths, weaknesses and the
strengths and weaknesses of your competitors.

ADVERTISING STRATEGY

It is important to understand what you expect to gain from your
advertising.

Do you simply wish to get your name known so that when your
customer will need you, they will think of you first? Or, do you
wish to get your customers in your front door on Saturday?

Do you want your customers to come in and take a look around to
discover the next object that they cannot live without? Or, do
you want them to come in and buy a specific widget?

Do you hope that enough people will come in to buy enough
products or services to pay for your single ad? Or, do you
expect to gain a lifelong customer who will help pay for your
advertising over the course of several years?

When you know what you want, then you will better understand
just how to do it.

HEADLINES, AD COPY AND VISUAL PRESENTATION

You might be surprised how many business owners put out
advertising without regard for the quality of the sales pitch or
presentation. The quality of your distribution outlet or the
amount of money you spent to get there will do little for you if
the advertising vehicle is a junker.

Test all of your advertising materials in smaller markets before
blowing your advertising bank roll on it. You must absolutely
know the value of your advertising before putting large sums of
money behind it.

TRACKING THE SUCCESS OF YOUR ADVERTISING CAMPAIGNS

Tell your customers to save another 10% when they tell you they
heard or saw your ad in such-and-such location. Suggest that
they can register to win a free widget if they fill out a form
and have them to tell you how they heard of your business.
Advertise a specific widget in your ad and track the sales of
that widget.

It does not matter how you track your advertising --- just make
sure you do it!

IN SUMMARY

The ideal way to spend your advertising budget is to buy a rifle
with a high-powered scope and to only shoot your targets in the
light of day.

If you are not tracking your advertising, then you are shooting
a pellet gun without an attached scope, with blinders on, and
shooting in the dead darkness of night.

Even with a bigger gun, the blinders in the dark constitute the
single largest mistake made by advertisers. If you are unable to
track your advertising to learn what is working well, what is
working somewhat, and what is a money pit, then you are
condemned to repeat your mistakes over and again.

By relying only on gut instinct, you may be choosing to spend
more money in the money pit and to lose all of your money in the
process.

When you get down to the nuts and bolts of making money from
your advertising, you should plan, prepare, track and study your
results. You must have factual information on which to base your
advertising decisions. When you are making the right advertising
decisions, then making money from your business might just come
easy.

Hosting That Pays You Back! - CLICK HERE

10 Cool Ways To Attract People To Your Web Site

10 Cool Ways To Attract People To Your Web Site
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

1. Give people a free subscription to your e-zine.
Almost everyone is publishing a e-zine nowadays
so it's important to give something extra with the
free subscription. You could offer a free gift or
advertising when people subscribe.

2. Provide your visitors with free content. Your
content will be more attractive to your visitors if
it's up-to-date or original. You could also offer
people the option to reprint the content in their
e-zine or web site.

3. Offer a free online directory. The directory
could be full of interesting ebooks, e-zines, web
sites etc. If people find your directory to be a
valuable resource they will visit it over and over.

4. Give your visitors a free ebook. You could
also include your own ad in the ebook and allow
other people to give it away. If you don't want to
take the time to write one, you could ask other
writers permission to use their articles.

5. Hold free online classes or seminars. They
could be held in your web site's chat room. The
idea of "live" information will definitely entice
people to visit your web site. You will become
known as an expert on the topic.

6. Give visitors a free entry into your contest or
sweepstakes. The prizes should be something of
interest or value to your visitors. Most people
who enter will continually revisit your web site to
get the results.

7. Let visitors download free software. It could
be freeware, shareware, demos etc. You could
even turn part of your site into a free software
directory. If you created the software, include
your ad inside and let other people give it away.

8. Offer free online services or utilities from your
web site. They could be search engine submitting,
copy writing proofreading etc. The service or
utility should be helpful to your target audience.

9. Give free consulting to people who visit your
web site. You could offer your knowledge via
e-mail or by telephone. People will consider this
a huge value because consulting fees can be very
expensive.

10. Give your visitors a free membership to your
online club. People want to belong to something,
why not your online club. You could also give
away a free e-zine for club members only.

Free Website Traffic - CLICK HERE

10 Ways To Suck Up Orders Quicker Than A Super Vacuum

10 Ways To Suck Up Orders Quicker Than A Super Vacuum
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

1. Increase the number of visitors that revisit your
web site by publishing a free course right on your
site. Just release a new lesson once a week.

2. Make sure your graphics load correctly on your
web site. Broken graphics will make your business
look very unprofessional.

3. Avoid using scrolling marquees on your web site.
They take the attention away from your ad copy
and make your web page load slower.

4. Make your web site writing exciting to read. You
can use emotional words, descriptive adjectives,
highlight keywords with color, etc.

5. Remember to reach out and touch your visitors
offline. When your visitors give you offline contact
information use it to send them some direct mail.

6. Use guest books to improve your web site. Your
visitors will leave good and bad comments. Review
the comments and use them to improve your site.

7. Regularly check and resubmit your web site's
search engine rankings. They can drop very quickly
because of all the competition.

8. Divide your price over a period of time to make
it sound less. Offer a payment plan or show the per
day price. For example, "Only 33 cents per day!"

9. Promote your products within the content of your
web site. If you write and offer free articles tie in
a mention of the product or service you're selling.

10. Update the content on your web site regularly.
You'll want to add new content and update the old
content.

AHBO MILLIONAIRES 2010
http://www.AmazingHomeBusinessOnline.com

10 Ways To Make Your Ad Command Attention

10 Ways To Make Your Ad Command Attention
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-19755

1. Place colorful graphs, pie charts and other charts
in your ad copy. Use charts that will grab a persons
eye and also support your product claims.

2. Highlight buying incentives like free bonuses and
money back guarantees. You could place them in
boxes or in front of a different colored background.

3. Use short sentences or sentence fragments in the
body of your ad copy. A short burst of words can
catch a skimmers eye with one quick glance.

4. Highlight all the important keywords and phrases
in your ad copy. You could use bolding, underlining
and color to highlight the important words.

5. Place attention grabbing pictures above and within
your ad copy. A powerful technique is to use before
and after pictures of people using your product.

6. Use a headline that catches the attention of your
target audience. One of the most effective ways is
to use a free offer as your headline.

7. Make your ad's keywords and phrases standout
by enlarging the text. This technique works wonders
with headlines and sub headlines.

8. Make your products list of benefits and features
stand out by using a symbol in front of each of them.
The symbol could be a dash, solid circle, star, etc.

9. Use sub headlines to break up your ad copy and
to capture a skimmers eye. You could make them
even more powerful by highlighting them with color.

10. Use attention grabbing adjectives to describe
your product. For example sizzling, incredible, high
power, ultramodern, killer, eye popping, etc.

AHBO Millionaires 2010
www.AmazingHomeBusinessOnline.com