10 Killer Ways To Make Your Ad Sell
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. Use plenty of examples in your ad copy. This will
allow your whole target audience to understand your
pitch completely.
2. Gain extra credibility by using terms your readers
may not understand, but can follow by explaining them
in simple terms. This will show you're an expert.
3. Reveal how excited you are about the product. You
could use words or a picture of yourself looking very
excited.
4. Tell your target audience you were in their current
position. Next, tell them how your product pulled you
out of that position.
5. Challenge your readers at the end of your ad.
Make a bet with them; if your product doesn't solve
their problem, offer them a free product in return.
6. Get your audience involved in your ad by asking
them questions. They'll automatically want to answer
the questions in their mind.
7. Introduce yourself in your ad copy. Haven't you
ever read an ad copy and wondered half way through it
who is selling the product? It's a big turn off.
8. Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
You could start with "Once upon a time..."
9. Use less than five points in your ad copy. If you
start revealing too many topics, your readers might
get confused and quit reading.
10. Make your target audience's experience reading
your ad positive. You could educate them or tell a
joke to make them laugh.
About the Author:
------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy's
Free Home Business Secrets Mini-Course at:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"More gold has been mined from the thoughts of men than has
been taken from the earth." -- Napoleon Hill
10 Fabulous Ways To Make Your Ads Sell
3 Best Ways Before Submitting Your Articles To Directories
By: James Parmis
http://www.JaimeParmis.com
To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers.
This is why article writing, submissions and publications are also getting popular. There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.
2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits. But these things do not put much money in your pocket.
There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that your article will serve the function that you intended it to have.
3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what?
Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting. You can double the number of sites you can submit to by writing articles that the directories want to share with other people.
All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight. Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents. It will be your choice.
You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.
Top Qualities of a Home Business Entrepreneur
By: Tal Fighel
Becoming a home business entrepreneur can give you so many advantages and can mean so many nice things. You are not only your own boss, but you have time and freedom to choose to do what ever you want and when ever you want to do it. YOU control your own life and destiny.
Wanting and becoming a home business Entrepreneur is not an overnight thing where you decide that you will quit your job and start making a nice amount of income in your first day in business. One has to start at some point and give his or hers business time to grow and succeed.
When starting out, you have to put in a strong self belief that you will succeed. If you really think and believe that you will make it no matter what, then go ahead and get started. Many people get into a home biz but don't think that they will succeed. That is why so many don't ever start.
They just think about it.
After one has a belief of succeeding, he or she has to be willing to take risks. One has to be emotionally ready for the challenges. If a person is not willing to take risks and does not like to face challenges and over come them, then this person will not succeed in a home business.
Another thing that one must do is to have goals and plans in place every single day. A person needs to know where they are going and what actions they must take in order to accomplish his or hers goals.
A good trait of a home business Entrepreneur is that they have the ability to make their own decisions and they don't allow the negative vibrations and comments of others to influence them.
Tal Fighel is an established and one of the top online marketers. He specializes in showing people how to start their own online Home Based Business and make money at the same time Click Here Now
Article Source: http://EzineArticles.com/?expert=Tal_Fighel
10 Rarely Used Bonuses That Can Triple Sales
10 Rarely Used Bonuses That Can Triple Sales
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. Announcement Alerts - Give customers e-mail
alerts about critical information or product releases
before your non customers find out about it.
2. Discounts - Allow your customers to get lower
prices on your products and other related products
other businesses sell.
3. Expert Call Ins - Set up a date and time when
your customers can call up and talk directly with
experts that are related to your industry.
4. Private Invitations - Give your customers private
invitations to customer events that non customers
cannot attend.
5. Online Rolodex - Compile a list of web sites or
online contacts that are related to the product. You
could publish it on CD-ROM or on the web.
6. Archived Information - Bundle together some
older information that's no longer available. It could
be e-zine back issues, articles, transcripts, etc.
7. Mentor Program - Give your customers unlimited
consulting with their purchase. Allow them to
contact you by e-mail, phone, fax, in person, etc.
8. Audio/Video E-zine - Give customers an upgraded
version of your e-zine in online audio or video format.
Non-paying customers could only get it in e-mail.
9. Freebie Announce Board - Offer your customers
a message board were they can announce freebies
they offer from their web site.
10. Barter Discussion List - Offer your customers
the option of joining a barter email discussion list.
They can barter goods and services with others.
About the Author:
------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy's
Free Home Business Secrets Mini-Course at:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"If you cannot make money on one dollar, if you do not coax
one dollar to work hard for you, you won't know how to make
money out of one hundred thousand dollars." -- E. S.
Kinnear
***
#1 Home Based Internet Business - [click here]
***
20 Hot Ways To Make Money From Your Customers
20 Super Hot Ways To Make More
Money From Your Customers
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. Insert a brochure for another product in the first
product package your customer buys from you.
2. Sell a basic product and tell people for a little
more money they can receive the deluxe edition.
3. Give your customers a free subscription to your
e-zine and include back end products in each issue.
4. Charge people extra money to get the reproduction
rights.
5. Send your customers greeting cards at holidays
with your back end product offer included.
6. Offer your customers a discount if they buy more
than one of the same product.
7. Include a back end product offer on your online
"thank you" page.
8. Give people a huge discount to your subscription
product if they subscribe for a longer period of time.
9. Send your customer a free surprise gift with your
back end product offer included.
10. Give your customers a discount if they buy over
a certain number of any products.
11. Publish a back end product offer inside any of
the information products you sell.
12. Group your products together in package deals
to make more profit form each sale.
13. Include a back end product offer inside your
"customer's only" online club.
14. Join someone else's affiliate program and use it
as an upsell or back end product.
15. Follow-up with your customers to see if they're
happy and offer them another product.
16. Offer people a free sample of your product and
tell them they will get a discount if they order now.
17. Send your customers a "thank you" e-mail with
a back end offer attached.
18. Offer your customers add-on products like gift
wrapping, batteries, imprinting, etc.
19. Allow your customers the option of signing up
to your "future product offers list".
20. Explain to people that for extra money, they can
extend the guarantee or warranty of the product.
About the Author:
------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy's
Free Home Business Secrets Mini-Course at:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"It's good to have money and the things that money can buy,
but it's good, too, to check up once in a while and make
sure you haven't lost the things that money can't buy." --
George Horace Latimer
***
#1 Home Based Internet Business - [click here]
***
20 Ways To Increase Your Traffic And Sales
20 Ways To Increase Your Traffic And Sales
Using Free Follow-Up Autoresponder Courses
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
An autoresponder course is a group of articles or
information set up to be sent out separately over a
set period of time by e-mail. People just e-mail your
autoresponder to receive the free course and it is
sent out automatically over time. You can find free
follow-up autoresponders to use by typing it into any
search engine. Below are ten ways to use them to
increase your traffic and sales.
1. Offer your course as a free bonus for purchasing
one of your main products or services. People will
buy your products quicker when you offer a bonus.
2. When you write and give away a free course you
will become known as an expert. This'll gain people's
trust and they will buy your main product quicker.
3. Allow others to add your free course to their own
product packages. Their customers will see your ad
when they purchase.
4. People love to get freebies. A free autoresponder
course is perfect. They will visit your web site to
get the free valuable information.
5. Allow people to receive your course for free, if
they give you the e-mail addresses of 3 to 5 friends
or associates that would be interested.
6. Allow other people to give away your free course
This will increase the number of people that will see
your ad in the course.
7. You could trade advertising space in your course
for other forms of advertising. It could be banner ads,
e-zine ads, web site ads, etc.
8. Gain new leads by having people sign up and give
you their contact info before they can receive your
autoresponder course.
9. Give away the autoresponder course as a free gift
to your current customers as a way of letting them
know you appreciate their business.
10. Give away the course to people that join your
affiliate program. This will increase the number of
people that sign-up.
11. Make money selling advertising space in your
course. You could charge for small classified ads or
sponsor ads.
12. Get free advertising by submitting your course to
freebie web sites. This will increase the number of
people that will see your ads in the course.
13. Make money by selling the reprint rights to those
people that would like to sell the course. You could
make more money by selling the master rights.
14. Hold a contest on your web site so people could
win your course. You will get free advertising when
you submit your contest to free contest directories.
15. You'll gain valuable referrals from people telling
others about your course. Word of mouth advertising
can be very effective.
16. Make money cross promoting your course with
other people's products or services. This technique
will double your marketing effort
17. Increase your e-zine subscribers by giving your
course to people that subscribe to your e-zine. This'll
give people an incentive to subscribe.
18. Allow your affiliates to use the free course as a
promotional tool for your product. Each lesson could
include their affiliate link.
19. Promote other businesses affiliate programs you
join with your free autoresponder course. Include a
different affiliate link on each lesson.
20. Advertise a different product or service on each
lesson. If you only have one, use different emotional
response ads on each lesson.
About the Author:
------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy's
Free Home Business Secrets Mini-Course at:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"Wise is the person at either end. Who can in due measure
spare as well as spend." -- Lucian
***
#1 Home Based Internet Business - [click here]
10 Ways To Focus Groups Can Propel Your Profits
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
A focus group is a group of employees or current
customers that discuss and brainstorm new ways
to improve different parts of your business.
1. They can give you new ideas on how to advertise
and market your product or service to your targeted
audience.
2. They can give you ideas that could help improve
your current product or service. For example, you
could make it smaller, faster, heavier, etc.
3. They can give you ideas for new products or
services to develop and sell. For example, a new
gift wrapping service for your products.
4. They can help you solve lingering problems with
your business. For example, you could give your
employees incentives to solve slow production.
5. They can give you new ideas on how to cut costs
and save money. For example, you could recycle
damaged or old products instead of trashing them.
6. They can find new ways to improve your current
customer service policy. For example, hire extra
operators so you don't have to put anyone on hold.
7. They can give you new ideas on how to get the
most and best out of your employees in the less
amount of time.
8. They can give you news ideas for upsell, back
end and add-on products to sell. For example, you
could upsell a video when selling your books.
9. They can help you find new ways to stay ahead
of your competition. For example, you could give
your customers free shipping.
10. They can give ideas for raising your employees
morale. For example, you could hold a party, give
them a holiday bonus, give them a free day, etc.
About the Author:
------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy's
Free Home Business Secrets Mini-Course at:
http://www.JaimeParmis.com
Quote of the Day:
"After spending many years in Wall Street and after making
and losing millions of dollars I want to tell you this: It
never was my thinking that made the big money for me. It
always was my sitting." -- Jesse Livermore
5 New And Lesser-Known Online Business Ideas
5 New And Lesser-Known Online Business Ideas
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. Ask people to find a hidden link in your ad copy. If they
find the hidden link tell them they will get a prize or freebie
by clicking on it. This will increase the chance that they will
buy your product or service because they will read your
whole ad copy.
2. Start a members only web site. Tell visitors what's in your
members only site and what it costs to get access. Offer them
a free membership, if, in exchange they link to your web site,
post your banner on their home page or agree to advertise
your web site in their e-zine for a set period of time. Usually
they will agree to the free advertising to save money. This is
a powerful way to get free advertising.
3. Want a popular discussion board? This technique is based on
the number of postings made by any one person. You could
give away a free product or service to any person that posts ten
or more messages on your discussion in a month. It could be a
free e-book, report, e-mail consulting etc. Just keep track of
everyone's postings each month. This could also work for e-mail
discussion lists.
4. Give your visitors an instant article directory. Tell your
visitors they can instantly add a free article directory to
their web site by linking to yours. Just place your ad or banner
ad on top of the article directory for your main product or
service. All those links can add up to a large amount of traffic
for your web site.
5. There a millions of web sites on the internet. Instead of
marketing your web site as a web site. Market it as a free web
book. Design your web site with a title page, table of contents,
chapters, etc. Just place your ad or banner for your product or
service on the top of each web page.
About Stone Evans, The Home Biz Guy:
------------------------------------------------------------
I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You! Check It Out:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"Only the strongest egos escape the trap of perfectionism.
To solve problems successfully, you must believe you can,
must feel capable enough to improvise. Yet too many adults
have been schooled away from their ability to experiment
freely."
-- Marsha Sinetar
***
#1 Affiliate Marketing Online - [click here]
Best Ways To Advertise Your Web Site
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. Directory Linking
Create a directory of web sites on a specific topic.
Give people the option of adding the directory to
their web site by linking to it. Put your business
advertisement at the top of the director's home
page. This technique will get lots of people to link
to your web site and give you free advertising.
2. Bonus Advertising
good? Offer it as a free bonus for someone else's
product or service. Get free advertising by placing
your web site or business ad on the product or in
the product package.
3. Autoresponder Trade
If both of you send out information with auto-
responders just exchange a small classified ad
to put at the bottom or top of each other's
autoresponder message.
4. Tip Line
monthly tip recorded on your voice mail. The tips
should be related to your business. Include your ad
for your web site or business at the beginning or
end of your message.
5. Content Swap
Exchange content with other web sites and ezines.
You could trade articles, top ten lists, etc. Both
parties could include a resource box at the end of
the content.
About Stone Evans, The Home Biz Guy:
------------------------------------------------------------
I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You! Check It Out:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"Many people assume that mental and physical abilities
necessarily decline with age, that we are, after age
twenty-five, losing significant brain capacity on a daily
basis. In reality, the average brain is capable of
improving with age."
-- Michael Gelb and Tony Buzan
10 Reasons To Sell A Fee Based Subscription Ezine
10 Reasons To Sell A Fee Based Subscription Ezine
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. You will create residual income. For example, if
you charge a monthly subscription fee, you will get
recurring income every month.
2. You won't have to spend all your time marketing
to gain new subscribers. Just get and keep enough
subscribers to reach your monthly income goal.
3. You can figure how many subscribers it'll take
to meet your income goal. Note on your ad that
you'll only accept a limited number of subscribers.
4. You won't have any shipping or materials costs
like offline subscription publications. You'll just
have your internet access and web site expenses.
5. You can sell back end or upsell products inside a
fee based subscription ezine. It could be your own
products or affiliate programs you've joined.
6. You can start an affiliate program that will give
people residual commission. People will want to join
because it's residual instead of one time sales.
7. You could publish a free ezine and allow people
to upgrade to your fee based ezine. If they like your
free one, they'll likely subscribe to your paid ezine.
8. Your ad copy automatically builds itself into an
order pulling machine. Each issue you archive gives
you new benefits to add to your sales letter.
9. You could transform your fee based content into
another product to sell. It could be an ebook, video,
audio book, report, book, etc.
10. You could become known as an expert on the
topic of your fee based ezine. You may get hired
by other businesses to do speaking engagements.
About the Author:
------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy's
Free Home Business Secrets Mini-Course at:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"But for money and the need of it, there would not be half
the friendship in the world. It is powerful for good if
divinely used. Give it plenty of air and it is sweet as the
hawthorn; shut it up and it cankers and breeds worms." --
George Macdonald
#1 Home-Based Internet Business - [click here]
10 Fantastic Viral Marketing Strategies
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
Viral Marketing is allowing people to giveaway and
use your free product or service in order to multiply
your marketing quickly over the internet. The idea
behind viral marketing is that you include your ad
with the freebie people giveaway or use. Below are
ten high impact viral marketing strategies:
1. Allow people to reprint your articles on their web
site, in their e-zine, newsletter, magazine or ebooks.
Include your resource box and the option for article
reprints at the bottom of each article.
2. Allow people to use any of your freebies as free
bonuses for products or services they sell. Include
your ad on all your freebies.
3. Allow people to use your online discussion board
for their own web site. Some people don't have one.
Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web site on
your server. Since you are giving away the space,
require them to include your banner ad at the top
of the site.
5. Allow people to add their link to your free web
site directory. Just require that they return a link
back to your web site, advertising your directory.
6. Allow people to provide your free online service
to their web site, visitors, or e-zine subscribers.
They could be free e-mail, e-mail consulting, search
engine submissions, etc.
7. Allow people to give away your free software.
Just include your business advertisement inside the
software program.
8. Allow people to give away your free web design
graphics, fonts, templates, etc. Just include your ad
on them or require people to link directly to your
web site.
9. Allow people to place an advertisement in your
free ebook if, in exchange, they give away the
ebook to their web visitors or e-zine subscribers.
10. Allow people to give away your free ebook to
their visitors. Then, their visitors will also give it
away. This will just continue to spread your ad all
over the internet.
About Stone Evans, The Home Biz Guy:
------------------------------------------------------------
I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You! Check It Out:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"Love - the feeling - is a fruit of love, the verb."
-- Stephen Covey
10 High Powered Ways To Increase Your Traffic
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. Trade links with other web sites. They should be
related to the subject of your web site. Instead of
trading links, you could also trade banner ads, half
page ads, classified ads, etc.
2. Start an e-zine for your web site. When people
read each issue they'll be reminded to revisit your
web site. They'll see your product ad more than
just once which will increase your orders.
3. Form an online community. It could be an online
message board, e-mail discussion list or chat room.
When people get involved in your community they
will regularly return to communicate with others.
4. Write articles and submit them to e-zines, web
sites and magazines that accept article submissions.
Include your business information and web address
at the end of the article.
5. Give away an electronic freebie with your ad on
it. Allow your visitors to also give the freebie away.
This'll increase your ad exposure and attract people
to your web site at the same time.
6. Combine your products or services into one big
package deal with other businesses offerings. You
could share a web site and advertise the package
deal; which means double the traffic.
7. Submit your freebie to the online directories that
list your particular item or service for free. If you're
offering a free e-zine, submit it to all the free e-zine
directories on the internet.
8. Participate on message boards. Post answers to
other people's questions, ask questions and post
appropriate information. Include your signature file
at the end of all your postings.
9. Exchange classified or sponsor ads with other
free e-zine publishers. If there is a huge subscriber
difference between e-zines, one can run more ads
to make up for it.
10. Post your ad on free advertising areas on the
internet. You can post it on free classified ad sites,
free for all links sites, newsgroups that allow ads,
free yellow page directories, etc.
About Stone Evans, The Home Biz Guy:
------------------------------------------------------------
I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You! Check It Out:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"Hope is a waking dream."
-- Aristotle
#1 Free Advertising Credits -> [click here]
42 Deadly Ad Copy Sins That I've Made
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
I have read thousands of ad copies online and offline
over my lifetime. I have read excellent ad copies that
made me buy right away and some that may have had
a decent product, but had a poor ad copy that turned
me away.
Now that I am in business, I have written some of my
own ad copies. Some of them have worked, some of
them have bombed. The key is to keep changing and
testing your ad copy, don't just write one and then
stop. I don't have a college degree in copywriting, but
I know to learn from the mistakes and never give up.
Below I've made a list of 42 deadly ad copy sins that
I've made over the years and that you can learn from:
-no compelling headline
-no believable testimonials
-no sub headlines
-no attractive benefits
-no features
-no strong guarantees
-no asking or answering questions
-no proof of benefits offered
-no contact information for questions
-no endorsements
-no conversational writing
-too long of sentences
-no deadline to order
-no free trials
-spelling mistakes
-grammar mistakes
-too light of text
-too dark of background
-ad copy doesn't blend together
-no breaks in ad copy
-no bullets
-ad copy in all CAPS
-few ordering options
-no visual aids
-no comparison to competition
-no reminding of benefits or deadlines
-no information about your business
-no appealing adjectives
-no appealing phrases
-too large of text
-too small of text
-no emotional appeal
-too large of paragraphs
-no story telling
-no underlining or bolding of keywords
-too short of ad copy
-too long of ad copy
-no facts or case studies
-hard to understand jargon
-no free bonuses
-too low of price
-too high of price
Don't get me wrong, not all 42 of my ad copy sins will
apply to each and every ad you write. It is just a list
you can use in the future. If you currently have an ad
copy, compare it to the list right now. Your ad copy
could make or break your sales.
About Stone Evans, The Home Biz Guy:
------------------------------------------------------------
I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You! Check It Out:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"The illiterate of the 21st century will not be those who
cannot read and write, but those who cannot learn, unlearn,
and relearn."
-- Alvin Toffler
#1 Home-Based Business -> [click here]
You Cannot Please Everyone
by John Colanzi
Are you trying to be all things to all people?
You can't do it.
If you're going to make a living on the Information
Super Highway, or in any venture, you have to decide who
you are.
If your potential customers don't know who you are, how
do you expect them to buy from you?
You can't make a sale to everyone.
You can only sell to those who:
** Want your product.
** Need your product.
** Desire your product.
You may have the ability to sell air conditioners to
Eskimo's. But it's a lot easier to sell them in Florida.
Pick you're niche, dig in and stay the course.
Did you know that GM only sells their products to 2% of the
American population?
Do you think they're making money?
You bet they are!
They target their market and stick with it.
Do you think Eminem promotes his albums in senior centers?
Of course not?
There's a Zen story that illustates this point.
An old man and his grandson are walking down the road with
a mule loaded with their possessions.
As time goes by the young boy can't keep pace. So the old
man puts him on the mule with the possessions.
A stranger mocks the two saying if the youmg boy had any
respect, he'd let the old man ride.
They exchange places and come upon another stranger who says
it's a shame how they're treating their mule.
Hearing this the old man takes a long pole and instructs
the young man to help him carry the mule.
They reach a bridge and as they begin to cross the mule
becomes agitated and everyone falls into the water.
What's the moral?
Once you've set your course, put on blinders and ear plugs
and stay the course.
You can't please everyone!
Online Joint Venture Ideas
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
A joint venture is when two or more businesses join together
to work on a project for a set period of time. Doing online
joint ventures can increase your chances of beating your
competition, increasing your sales and profits, saving time
and money, getting valuable referrals, and increasing your
market share. The following are ten online joint venture ideas:
1. A simple joint venture would be exchanging text links or
banners with other related web sites.
2. Share a web site with another business with the same target
market. You both will be marketing and advertising the same
web site which means double the traffic.
3. Exchange testimonials or endorsements for each others
products or services.
4. Combine your products or services together with another
businesses into one big package. You could split the profits.
5. Do you have and product or service that doesn't sell good?
Offer it as a free bonus for another businesses product or
service. In exchange ask for a small portion of the profits.
6. Offer to insert a promotional ad for another business into
your product package. Just ask them in return to do the
same for your business.
7. Trade e-zine or auto-responder ads with similar businesses.
8. Team up with related businesses to create an promotional
e-book to give away. Publish your web site ads in the e-book
then just give it away for free.
9. Host a virtual trade show or seminar with another business.
Include each other's promotional material on the web site.
10. Create a freeware program with another business. Include a
promotional ad for each of your businesses in the program. Submit
it to freeware and freebie sites.
About Stone Evans, The Home Biz Guy:
------------------------------------------------------------
I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You! Check It Out:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"It doesn't take a lot to make me happy. I like to work
out. I like to play ball. I like to spend time with my
friends. I like to make myself better every day. I like to
try to learn. It doesn't take money to do that."
-- Steve Nash, Pro basketball player
#1 Affiliate Internet Business - [click here]
Understanding The Difference Between Marketing & Promotion
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
Are you an online marketer? Or do you simply promote affiliate
programs? Marketing is truly the most misunderstood word in use
today on the Internet. Let me see if I can clarify this issue
just a bit.
In Marketing 101 at your local university, marketing is actually
the process of Product, Place, Price and Promotion.
PRODUCT
No business can exist without a product or service to sell.
In a nutshell, entrepreneurs are the people who believe in a
product, service or idea, so much that they are willing to
invest their lives into the development of their dream.
Historically, every major corporation in the world was started
by an entrepreneur with a dream and the drive to make it a
reality.
However, there comes a time in the life of every corporation
when those who fear the gambling nature of their founder, squash
the entrepreneurial drive that made the company a viable concern
in the first place. The entrepreneur will either submit to the
careful nature of the stockholders, or he will be forced to
leave the company he created.
The only entrepreneurs who withstand the pressure to move more
carefully are those who have maintained majority control over
their companies.
PLACE
In the offline world, place is defined by location. On the
Internet, place is defined by domain name and the web hosting
service chosen.
Both online and offline, place can make or break a company
without respect to the quality and value of the product, service
or idea.
PRICE
Selecting a price is determined first on a basis of whether the
company wants to be seen as a discount or a value company.
Take for example Wal-Mart and Staples.
Wal-Mart is the lead discounter in the marketplace. Staples on
the other hand is the specialist in office supplies.
Both sell a significant number of office supplies despite the
fact that the lowest price can usually be found at Wal-Mart. As
a value dealer, Staples can afford to charge more for their
products than Wal-Mart.
So the question for you is whether you want to position your
company as a discount or value company.
Testing has shown that products and services can be sold at any
number of prices and still reach a significant number of people.
The challenge of selecting the best price for your product or
service will require a certain amount of testing.
UNDERSTANDING THE PRICING EQUATION
Let`s assume we are selling a product. Let us also assume that
we know that the product can be sold for $10 or $50. Let us also
assume that if the price dips below $10 or rises above $50, then
the product sales fall off significantly.
Our challenge is to determine the best rate at which to sell our
product.
Testing has shown us that we can sell 1000 items a week at $10.
Testing has also shown that we can sell 500 items per week at
$50. And testing has shown that we can sell 650 items per week
at $45.
At $10, our projected weekly earnings are $10,000. When we sell
the product at $50, we know that we can earn $25,000 per week.
Most importantly, we know that we can earn $29,250 when our
product is priced at $45.
With the imaginary testing we have done on our imaginary
product, we can easily see that selling our product at $45 per
item will earn us more money over the long haul.
Thus, when we make the decision for a national rollout of our
product, then we will price our product at $45.
Of course, this is a very simplistic analysis of the point I am
trying to make. Though simple, I believe this analogy will help
you understand the methods of developing a product`s prices.
PROMOTION
Promotion, on the other hand, is the process of notifying the
consumers for your product or service of your availability to
serve them.
Methods of promotion vary distinctly and should be arranged to
meet very specific goals.
As with product, place and price, promotion should not be left
to chance. You should test every ad, every media, and every
price point to determine the best bang for your promotional
dollars.
HEADS UP!
If you are an online promoter or marketer, please factor in the
most important element concerning the cost of your promotions.
What element is that? Your time!
Value your time at a certain dollar amount, and figure in your
time into the cost of your promotional accounting.
I say this because too many online promoters lose sight of this
concept and spend 20 hours to generate one sale while using free
advertising. Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your time for one sale
that might only net you a gross sale of $45!
ARE YOU TRULY A MARKETER OR ARE YOU JUST A PROMOTER?
Most people who run a business on the Internet call themselves
marketers. Yet, most of these same people are really just
promoters wrapped in the label of a marketer.
True marketers do not promote without a lot of advance work.
They spend time planning, testing and measuring their actions
and results to get the most out of every dollar spent and earned.
Entrepreneurs finesse the art of marketing as they build their
company into a major enterprise.
If you are a promoter who does not keep an eye on the total
marketing equation, then you are bound to fail.
If you do call yourself a marketer, then do what a professional
marketer does. Make sure that every dollar spent is spent well.
Make sure that every dollar earned is put to good use. Market
well so that when the people of the next generation look at your
life, they will see a fine example of a successful entrepreneur
that they will strive to emulate.
About Stone Evans, The Home Biz Guy:
------------------------------------------------------------
I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You! Check It Out:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"Nothing will ever be attempted if all possible objections
must first be overcome."
-- Samuel Johnson
10 Ways To Minimize Your Overhead Cost
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. Barter
If you have a business you should be bartering goods
and services with other businesses. You should try to
trade for something before you buy it. Barter deals
usually require little or no money.
2. Network
Try networking your business with other businesses.
You could trade leads or mailing lists. This will cut
down on your marketing and advertising costs. You
may also try bartering goods and services with them.
3. Wholesale/Bulk
You'll save money buying your business supplies in
bulk quantities. You could get a membership at a
wholesale warehouse or buy them through a mail
order wholesaler. Buy the supplies you are always
running out of.
4. Free Stuff
You should try visiting the thousands of freebie sites
on the internet before buying your business supplies.
You can find free software, graphics, backgrounds,
online business services etc.
5. Borrow/Rent
Have you ever purchased business equipment you
only needed for a small period of time? You could
have just borrowed the equipment from someone
else or rented the equipment from a "rent-all" store.
6. Online/Offline Auctions
You can find lower prices on business supplies and
equipment at online and offline auctions. I'm not
saying all the time, but before you go pay retail for
these items try bidding on them first.
7. Plan Ahead
Make a list of business supplies or equipment you'll
need in the future. Keep an eye out for stores that
have big sales. Purchase the supplies when they go
on sale before you need them.
8. Used Stuff
If your business equipment and supplies don't need
to be new, buy them used. You can find used items
at yard and garage sales, used stores, used stuff
for sale message boards and newsgroups etc.
9. Negotiate
You should always try negotiate a lower price for
any business equipment or supplies. It doesn't hurt
to try. Pretend you are talking to a salesman at a car
lot.
10. Search
You can always be searching for new suppliers for
your business supplies and equipment. Look for
suppliers with lower prices and better quality. Don't
just be satisfied with a few.
About Stone Evans, The Home Biz Guy:
------------------------------------------------------------
I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You! Check It Out:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"It is courage, courage, courage, that raises the blood of
life to crimson splendor. Live bravely and present a brave
front to adversity."
-- Horace
16 Things To Check Before Joining An Affiliate Program
"Pay Per Sale" Affiliate Program
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. Does the affiliate program offer you a free way to join
without buying the product or service?
2. Contact other affiliates already in the program to see if
they have had any problems.
3. Is the product or service related to your target audience?
4. Can they notify you by e-mail when a sale is made?
5. Do they offer backend products so you can get repeat sales
from the same person?
6. How often will you receive a commission check?
7. Do you get credited for a sale if people come back in month
and then make a purchase.
8. Can you get around-the-clock help online or offline?
9. Do you get a large percentage of each sale as commission?
10. Do they provide you with proven sales material? (links,
banners, classified ads, sales letters etc)
11. Will they give you the leeway to create promotional ads.
12. Do they offer you access to an online sales stats page?
13. Do they use a reputable system to track your sales?
14. Does the affiliate program pay commission for sales of
people who sign up under you?
15. Can they offer customers a lot of different ordering
options, so in return you won't lose sales.
16. Will they keep in contact with you on a regular basis by
e-mail?
About Stone Evans, The Home Biz Guy:
------------------------------------------------------------
I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You! Check It Out:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"The sea does not reward those who are too anxious, too
greedy, or too impatient. To dig for treasures shows not
only impatience and greed, but lack of faith. Patience,
patience, patience, is what the sea teaches. Patience and
faith. One should lie empty, open, choiceless as a
beach--waiting for a gift from the sea."
-- Anne Morrow Lindbergh
10 We Site Design And Writing No-No's
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. Don't load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales
message.
2. Don't use unnecessary words or phrases on your
site. You only have so much time to get your visitor's
attention and interest; make ever word count.
3. Don't make the mistake that everyone will totally
understand your web site message. Use descriptive
words and examples to get your point across.
4. Don't write your strongest point or benefit only
once. You should repeat it at least 3 times because
some people may miss it.
5. Don't push all your words together on your web
site. People like to skim; use plenty of headings
and sub headings.
6. Don't use site content your target audience isn't
interested in. If people are coming to your site to
find info about fishing don't include soccer content.
7. Don't use 50 different content formats all over
your web site. Use the same fonts, text sizes, text
colors, etc.
8. Don't use words your web site visitors might not
understand. People are not going to stop and look
in a dictionary, they will just go to another site.
9. Don't let selling words and phrases go unnoticed.
Highlight important words and phrases with color,
bolding, italics, underlining, etc.
10. Don't forget to use words that create emotion.
All people have emotions, people will have more
interest when they are emotionally attached.
About the Author:
------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy's
Free Home Business Secrets Mini-Course at:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"If a man is after money, he's money mad; if he keeps it,
he's a capitalist; if he spends it, he's a playboy; if he
doesn't get it, he's a never-do-well; if he doesn't try to
get it, he lacks ambition. If he gets it without working
for it; he's a parasite; and if he accumulates it after a
life time of hard work, people call him a fool who never
got anything out of life." -- Vic Oliver
How To Increase Your Online Sales Anytime
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
Hold a discount sale on your web site. Use the sale to get
rid of excess inventory, gain new or repeat customers, and
increase your sales. Most businesses pick a theme for their
sale, like a Halloween Sale. Below are six unique sales
themes you could use:
Nobody's Visiting Today Sale
Every online business has low visitor and sales day through
the week. My days are Tuesdays and Thursdays. You
could sell your products or services for cheaper to increase
and sales on your slow days. You could have this advertised
right on your web site.
Time Of The Day Sale
Periodically , pick out a time of the day like 5 to 7 pm to
lower your prices. With online sales you need tell people
the time zone. Announce your scheduled times ahead of
time in your e-zine. This will give people enough time to
plan when they will visit your web site.
Product Or Service Of The Day Sale
Each day offer different product or service at a lower price.
This will draw people back to your web site everyday. This
is a high traffic generating sale. If you don't have a lot of
products and services you may want to run the sale weekly
or monthly.
Niche Group Sale
Hold a sale for a niche groups of people. Students, senior
citizens, single people etc. This really works if your
introducing a new product or service for the first time to a
new target audience. Announce your sale in a targeted
e-zine, e-mail discussion groups, message boards, etc.
Holiday Or Seasonal Sale
Offer lower prices on holidays and during seasonal changes.
These type of sales let your visitors and customers know
your no scrooge. Be creative and go as far as decorating
your web site. You could upload holiday and seasonal
graphics. Change the color of your text to match. Get in the
spirit!
Get More For Your Money Sale
Give customers more products or services for their money.
People relate these kind of sales to getting a bargain or
saving money. You could offer a buy one get one for half
off sale, a buy two get the third one free, two for the price
of one sale, etc.
About Stone Evans, The Home Biz Guy:
------------------------------------------------------------
I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You! Check It Out:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"If you accommodate others, you will be accommodating
yourself." -- Chinese proverb
14 Ways To Get Your Visitors Email Address
Give You Their Email Address
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
1. Ask visitors to subscribe to your e-zine. It's a
good idea to also give them a freebie when they
subscribe.
2. Have them sign-up to get access to download
a free ebook. The subject of the ebook should
be related to your target audience.
3. Give your visitors a free membership inside
your member's only web site. Have them sign-up
to receive a user name and password.
4. Hold a free contest or sweepstakes at your
web site. Ask them to give you their contact
information to enter.
5. Offer your visitors free consulting via e-mail.
Have them fill out a web form to e-mail you with
their questions.
6. Hold an interactive poll on your web site. Ask
your visitors to e-mail you their vote or opinion.
7. Ask your visitors to sign-up for a chance to
get a web site award. Have them e-mail you their
contact and web site information.
8. Have visitors fill out a survey on your web site.
Give them a free gift as an incentive to complete
the form.
9. Offer a free online service from your web site.
Have visitors fill out their contact information to
sign-up to the free service.
10. Ask visitors to sign your guest book. Tell
them they will get a free gift in return.
11. Offer a free affiliate program for your visitors.
They will have to sign-up in order to receive
marketing materials and commissions.
12. Allow visitors to submit a free classified ad
on your web site. Require them to give a valid
e-mail address in order to post an ad.
13. Give people who visit your web site a free
course sent via autoresponder. Just ask them to
fill out their contact information to receive the free
course.
14. Offer your visitors free software to download.
Have them sign-up to get an access code to unlock
the software.
About Stone Evans, The Home Biz Guy:
------------------------------------------------------------
I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You! Check It Out:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"Mistakes are the portals of discovery."
-- James Joyce
How To Always Be In Demand
How To Always Be In Demand
by John Colanzi
Image if you never had to sell again and opportunities
just fell into your lap.
Does this sound impossible?
Does it sound like a daydream?
Well it's not.
Not if you're a problem solver.
Whether you offer products or services, there's one
thing we all have in common.
We're all in the problem solving business.
Think about it.
Once the word spreads that you're a problem solver,
prospects will beat a path to your door.
Why?
Everyone on this earth has problems.
Once you've developed a reputation for problem solving,
you'll never be idle.
There are more people with problems than you could help
in ten lifetimes.
What's the quickest way to develop a reputation as a
problem solver?
Writing articles.
Once I started writing articles, everything changed.
I went from an unknown, unprofitable marketer, to an
expert problem solver.
Guess what?
You can too.
Once you've launched your article virus, you won't
have to look for opportunity, it will come to you.
Join me in the problem solving business and you'll
never look back.
** #1 Home Business Online - [click here] **
10 Ways To Impact Your Reader's Buying Decision
10 Ways Web Site Text Can Impact
Your Reader's Buying Decision
Copyright © Stone Evans, The Home Biz Guy
http://www.JaimeParmis.com
The appearance of your web site text can actually
increase or decrease your sales. The size, font, style
and color of your text can easily affect your reader's
buying decision. Below are ten points to consider
when typing text on your web site.
1. Easy To Read- You want to make it easy for your
visitors to read your text. You don't want to use a light
colored text like yellow on a white background and
you don't want to use dark blue text on a black back-
ground.
2. Create A Mood- You want to use the color of
your text to create a mood for the reader. If you want
to create excitement, use some red text. If you want to
create greed, use a some green text. Use colors that
would put you in a mood to buy your product.
3. Grab Their Attention- You can grab your readers
attention by using headlines. Make the headline more
noticeable by using a different colored headline than
your ad copy. This offsets the headline and pulls the
reader into the rest of your ad copy.
4. Highlight Keywords- You can emphasize phrases
and keywords that are important to your readers. For
instance, use super, deluxe, fast, low price, free, new,
etc. You could use bolding, underlining, italics, color
changing, etc.
5. Sizing It Up- You don't want to use text that is too
small or to large. You want to use larger text for your
headlines and subheadings. You want to use smaller
text for your ad copy. If your grandparents can't read
it, it's too small.
6. Don't Use All CAPS!- You don't want to use all
capital letters in your ad copy. It looks unprofessional
and is hard to read. You may want to use all CAPS
in your headlines to offset it.
7. Font Properly- You want to use a text font that
relates to the product or services your selling. You
don't want to use a comic type font when your selling
business books.
8. Spacing Out- It's important to use spaces properly
when typing your text. You should indent and bullet
key benefits your product or service will give the
reader. Your headlines, subheadings, sentences and
paragraphs should be consistently spaced throughout
your web site.
9. I Need Sunglasses- Don't use all bright text colors
and backgrounds on your web site. It will make your
text hard to read and actually bother your readers'
eyes to the point they just decide to leave your site.
10. Check The Readability- It's important to check
your spelling and grammar before you upload your
web page. When writing an ad copy you're allowed to
break some of those grammar rules to get your point
across.
About Stone Evans, The Home Biz Guy:
------------------------------------------------------------
I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You! Check It Out:
http://www.JaimeParmis.com
------------------------------------------------------------
Quote of the Day:
"To every answer you can find a new question."
-- Yiddish proverb
#1 Get Seen, Get Paid - [click here]