by John Colanzi
I hope you've got all your "why to's" in place.
Reading them will help keep you focused on your goal.
They'll help keep you on course when the going gets a
little bumpy.
Now it's time to put together your battle plan.
Your goal when developing your battle plan is to put
together a well oiled system that will work on auto -
pilot.
The time you spend putting your system in place will
save you time and energy down the line. It will also
help you get a jump-start on building your downline
wide, fast.
The goal of your system is to capture email addresses
to allow you to follow up on all your prospects.
You want to cast your net wide. Don't use a fishing
pole, use a wide net and get as many addresses as
possible.
The weapons you'll need in preparing your battle plan
are a method for attracting leads and an autoresponder
to follow up on all your leads.
Most of the better autoresponders have an email capture
form you can place on your website.
You'll build wide faster if you send your leads to
an email capture form rather than have them go directly
to a sales page.
You have to woo you prospects the same way you'd court
a new date. Some will respond on the first visit and
some will need a little more courting.
Your autoresponder will do the courting for you.
Depending on your program, your autoresponder should
be loaded with at least seven follow up messages.
Each message should be designed to move your prospect
closer to closing the deal.
Once you've got your email capture form up and your
autoresponder in place, it's time to start casting
your net.
There are many methods for gathering leads, but I
prefer the shoestring methods that kick in fast.
I only use a handful of methods for promotion. I'm
sure there are many others that work well, but I
like to stick with the date that came to the dance
with me.
1. My newsletter
Having your own newsletter can be the best tool in
your arsenal. Gear your content to the individuals
who want, need and desire what you have to offer.
Be honest with them in your dealings and you'll not
only build your business, you'll find a lot of new
friends along the way.
2. Ezine writing
Ezine writing is the core of everything I do.
What is ezine writing?
It's writing and submitting articles to the online
newsletters. Most weeks I have more people reading
my articles than I could ever hope to reach in my
own ezine.
At the end of each article is my resource box that
leads back to my email capture system.
3. My signature file
A signature file is that little tag under your name.
You should have a signature file at the end of all
your outgoing email.
If you answer a lot of emails, that can add up to a
lot of free advertising.
4. Ezine advertising
I don't use this method as much as the other methods,
but if you want to get your message out fast, placing
ads is an excellent low cost method.
Make sure you target your ads to the right markets.
Your goal is to target the right market and to only
use quality zines.
Before you start placing ezine ads, make sure you
subscribe to the ezines and read a few issues. If
possible read some of their archives.
Your goal is to find ezines that have the right blend
of content to ads. You don't want your ad buried.
You also don't want to compete with other marketers
advertising the same offer.
Once you've got the ezines picked out for your ad
campaign your best results will come from top sponsor
ads and solo ads.
To jump start your downline it's better to advertise
in less ezines with good ad placement, than it is to
blast out your ad and have poor ad placement.
There are a few other methods I use, but these are the
simplest and the most cost effective.
Put your system in place and let it do its work.
Once you've got your system in place, you can modify
it to fit any offer.
Build wide fast and you'll be smiling on the way to the
bank.
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Copyright (c) John Colanzi.
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