Internet marketers have been living by the motto “content is king” for some time now. There is good reason for that, as content is what draws search engines to your site and send you traffic. Plus, by providing quality content, your visitors will be more likely to come back to your site when they want to learn about the subject you specialize in.
The first thing that comes to your mind when you hear the word “content” is probably print content. There is a new kid on the internet marketing block, and his name is ‘audio’. By providing both print and audio content, you’ll have the potential to reach new customers and take your website to a new level.
Providing content in both print and audio form will add variety and stimulation to your website. When people are surfing the web, they may get lost in a maze of website that seem to blend together. By adding audio to your website, in the form of a welcome greeting or background music, you are helping your website to stand out. Adding audio to your blog posts, can stimulate your readers’ senses in a whole new way. This can also increase the amount of time people spend on your website and turn them into repeat visitors.
There is no pleasing everyone, and you can’t be everything to everyone. However, adding a mix of audio and print content can help bridge the gap between the differences in people’s preferences and learning styles.
Some people enjoy reading and use their “reading time” to relax and unwind. They may sit at their desk in front of their computer or perhaps they print out the pages they want to read and curl up on the couch with them. They may even grab their laptop and head to a local café where they enjoy a cup of coffee while they surf the web.
On the other hand, some people would rather listen to audio while they multi-task and do chores around the house, read email, or simply download the audio to their Mp3 player and listen in the car.
Having both forms of content can come in very helpful if you provide content that teaches people things. Different people have different learning styles; some people absorb information through reading and some need to hear the information for it to make sense. By offering your readers a choice, your website will be able to reach out to more people.
By adding variety, stimulating your readers’ senses and reaching out to people with various learning styles, you may find yourself reaching a whole new customer base.
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